Telephone Tracking allows you to track calls from your site and understand precisely what marketing activity brought them whether it was from another site, Google or your own paid search effort.
So no longer will you need to guess how your caller has discovered you.
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to track the calls that are relevant to their keywords, to be able to understand which keywords deliver call conversions. phone tracking With no visibility of call conversions, it’s simply not possible to figure out if your investment in the keywords on your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to track not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system like Call Conversions Tracking comes in, as it allows you to realize your ROI for each of these vital channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, crucial to the success of any business.